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Official PotionLab franchisee
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Become the official PotionLab franchisee in your country.
The franchise of a complete platform for creating drinks. PotionLab invests with you in marketing your country, Broo runs everything, our production centre produces. You convert and retain clients, earning commission across the whole chain.
The only model that wins
is the network.
One franchisee per country, all on the same Broo. Together we take the lead in drinks, market after market — local, regional, national.
Becoming a partner, step by step.
Meet
One hour with the founder, NDA, your market.
Your level
Starter, Growth or Elite, to match your ambition.
Entry pack
One-off: agreement, Broo account, territory, sales kit, Academy, launch and 90-day plan.
Broo subscription
Monthly: your CRM and the services you can sell.
Leads and sales
PotionLab generates the leads. You convert in Broo. PotionLab produces, delivers, invoices.
Commissions
On production, services and platform, reorders included.
Target
€10k, €25k or €50k a month. At 100%: exclusivity, priority leads, next level.
Cash on your own leads (UTM link), Drops on PotionLab leads. Commissions paid monthly on revenue collected. Prices and earnings per service on slide 13.
We are reinventing
the drinks industry.
Until now, launching a drink meant finding a manufacturer and funding everything up front. With PotionLab, everyone can launch their own drink fast, at lower cost, without tying up cash, on an automated, AI-assisted platform. And we meet today's demands:
“Nobody takes your volumes? We do.”
Where the industry asks for 5,000 L or more, we produce from 500 L. Market testing becomes affordable.
“The format your brand wants.”
Every can format, with no compromise on the product's identity.
“Not just bubbles.”
Sparkling and still drinks: iced tea, cold brew, flavoured water, cocktails, soft drinks…
“No cash needed to get started.”
The client starts production and spreads the payment. Rolling out.
“A team behind every project.”
From the first test batch to full launch, with our marketing and tech teams.
The whole process is digital.
Quotes, recipes, compliance, excise, invoicing, follow-up: Broo does every day what others do by hand. We handle orders from several countries without adding teams. That is what makes the franchise model possible.
The engine already runs in Belgium.
Now we roll it out.
The whole model, tested for real
A holding in Luxembourg, a production centre in Belgium, the Broo platform, and a test market: Belgium.
Rolling out franchisees
The same engine, replicated country by country: all of Europe, then beyond. Two new countries a year.
We are looking for local franchisees
Franchisees who carry PotionLab in their country. Yours could be next.
You are not starting a project. You are joining a model that has proven itself.
Every drink. Brands already launched.
Sparkling or still, with or without alcohol. Cans of 15, 20, 25, 33, 44 and 50 cl, and 20, 30 and 50 L kegs.
They launched their brand with PotionLab
You convert and retain. Everything else is automated.
PotionLab is the business and the brand you represent. Broo is the tool that runs PotionLab: manage, sell, produce, invoice.
A complete chain, from idea to pallet, driven by a digital platform and AI. Your job: convert, retain, make the brand shine.
From idea to brand, the whole chain.
Broo Creator
Custom recipe (recipe workshop) or white label from the catalogue · live price simulation
Broo Studio
Label design · packaging · can printing · content and launch
Broo Shield
Compliance and labelling · excise · trademark filing
Broo Capital
B2B instalment payments · business account
PotionLab centre
From 500 L · cans 15 to 50 cl · still or sparkling · quality control · delivery
Broo Market Hub
Supplier marketplace · merch · resale
Broo Academy
Drink creator programme · launch and sell your brand
One brand, one contract, one PotionLab invoice
Sold under the PotionLab brand, managed end to end in Broo.
A typical supplier puts one line on the invoice. You offer the whole chain.
Everything is already built. All you do is run it in your country.
No factory, no platform to fund. You run a model that already works.
One client, over 12 months: alone or with PotionLab?
The client goes straight back to the producer.
The client reorders from PotionLab, you earn every time.
Actual PotionLab price: 1,000 L in 25 cl slim cans = 4,000 cans at €1.05, i.e. €4,200 excl. VAT. Services on the first project: recipe workshop €350 + label €250. Without PotionLab: €0.10 margin per can. Lead from the franchisee's personal UTM link (paid in cash), Growth tier. Bottom bar: batch = production + first-project services commissions; target same as the tier table.
A lead in your country, step by step.
The lead comes in
PotionLabMeta campaign in your country, website, trade fair: the lead lands in your Broo.
YouTake the file.
Qualification
YouCall, needs, live price simulation in Broo.
PotionLabBroo, sales kit.
Order
YouBroo quote and closing.
PotionLabContract, 50% deposit on signing. Instalments: Capital.
Recipe workshop
PotionLab1 L prototype in 2–3 weeks, adjusted then approved. Label design.
YouClient follow-up until approval.
Production and delivery
PotionLab50% balance after the workshop, production, palletised delivery in your country.
YouClient follow-up.
Launch
PotionLabBroo online. Grow services sellable from Growth.
YouLaunch support.
Reorders
YouRetention: the client stays yours.
PotionLabProduction on every order.
Starter · Growth · Elite rates, applied to the price the client pays. Commissions paid monthly on collected revenue. Same rate whatever the lead's origin: paid 100% in cash if the lead comes from you (your UTM link), 100% in Drops, to invest in marketing in your country, if it comes from PotionLab.
Franchisees convert and retain the clients in their country, and carry the brand there. PotionLab serves the franchisees. When it's time to produce, PotionLab orchestrates its producers.
Your country starts from €1,000.
Entry pack, one-off — the same content at every tier
- Franchise agreement and Broo account — your Broo workspace opened
- Territory setup — your country, your lead rules, your pipeline
- Your franchisee profile on the potionlab.ai map — clients contact you directly, in their language
- Digital sales kit — catalogue, price simulator, presentations
- Academy onboarding track — product, offer, sales method
- Launch session with the PotionLab team and your 90-day action plan
Then a monthly Broo subscription: your CRM and the services you can sell. Higher tier, more services to sell.
What you don't have to build:
Broo, your CRM. Everything is in it.
Your Broo access: your CRM and the catalogue of services you can sell.
Everything is made to order and delivered by PotionLab.
Instant quote, you negotiate and close. PotionLab invoices and collects.
Your leads, clients, quotes, orders, reorders and commissions, live.
Your subscription unlocks the services you can sell. More services, more commissions.
Production and Studio
Production from 500 L, recipe workshop €350, label €250.
5% production · 20% services · 30% platform+ Grow and Capital
Plus: brand identity €1,200, product launch €890, social media pack €490, instalments.
7.5% · 25% · 35%Full offer + Shield
Plus: registration and protection of the recipe and the brand, the full offer.
10% · 30% · 40%Higher tier, more services to sell. More income from every client.
Every service you sell pays you.
| Family | Service sold to the client | Client price | You earn · Starter | You earn · Growth | You earn · Elite |
|---|---|---|---|---|---|
| Production | 1,000 L in 25 cl cans | €4,200 | €210 | €315 | €420 |
| Studio | Recipe workshop | €350 | €70 | €87.50 | €105 |
| Studio | Label design | €250 | €50 | €62.50 | €75 |
| Studio | Basic lab analysis | €100 | €20 | €25 | €30 |
| Studio | Full lab analysis | €300 | €60 | €75 | €90 |
| Grow | 3D mockup | €180 | — | €45 | €54 |
| Grow | Product photo shoot | €350 | — | €87.50 | €105 |
| Grow | Social media pack 30 days | €490 | — | €122.50 | €147 |
| Grow | Product video 15 s | €620 | — | €155 | €186 |
| Grow | Product launch | €890 | — | €222.50 | €267 |
| Grow | Brand identity | €1,200 | — | €300 | €360 |
| Shield | Registration and protection | €300 | — | — | €90 |
| Platform | Broo Pro, 12 months (€49 / month) | €588 | €176 | €206 | €235 |
| Platform | Broo Business, 12 months (€149 / month) | €1,788 | €536 | €626 | €715 |
Actual PotionLab client prices (simulator and Broo). “—”: service not included in your subscription. Commissions paid monthly on collected revenue: in cash on your leads, in Drops on PotionLab leads. Broo subscription prices to be confirmed.
Three tiers. Percentages, not flat fees.
| Starter | Growth · recommended | Elite | |
|---|---|---|---|
| Entry fee | €1,000 | €2,500 | €5,000 |
| Monthly Broo subscriptionCRM + catalogue of services to sell | €250 | €1,000 | €1,500 |
| Services you can sell in Broo | Production · Studio | + Grow · Capital | Full offer · + Shield |
| Production commission | 5% | 7.5% | 10% |
| Services commission (Studio, Grow) | 20% | 25% | 30% |
| Platform commission (subscriptions, Capital, Academy, e-commerce) | 30% | 35% | 40% |
| PotionLab lead (website, campaigns, trade shows funded by PotionLab) | Same rate, paid in Drops | Same rate, paid in Drops | Same rate, paid in Drops |
| Academy | Essentials | Complete | Pro |
| PotionLab marketing in your country | Leads as available | PotionLab campaigns | Boosted marketing budget |
| Trade shows and success stories | — | — | PotionLab stand · success stories |
| Territory exclusivity | No | To be earned: 100% of target | 6 months included, then 100% of target |
| Monthly production revenue target | €10k≈ 2 to 3 batches of 1,000 L | €25k≈ 6 batches of 1,000 L | €50k≈ 12 batches of 1,000 L |
| At target: net cash per month | +€195 | +€531 | +€2,400 |
| + marketing Drops per month | 445 | 1,531 | 3,900 |
| Entry fee recouped in (cash) | 5.1 months | 4.7 months | 2.1 months |
Three sources, two rules.
One client pays you at every stage.
| Source | What the client pays PotionLab | Starter | Growth | Elite | When |
|---|---|---|---|---|---|
| 1 · Production | Their first production, from 500 L. E.g. 1,000 L in 25 cl = €4,200 | 5% | 7.5% | 10% | On order |
| Reorders | Every new production run by the same client | 5% | 7.5% | 10% | For life, no effort |
| 2 · Services | Studio and Grow: recipe €350, label €250, brand identity €1,200, launch €890 | 20% | 25% | 30% | On every service |
| 3 · Platform | Broo subscription €49 to €149 a month, Capital, Academy, e-commerce | 30% | 35% | 40% | Every month |
The same percentage, whether the lead comes from you or from PotionLab. No flat fees.
Your lead (UTM link): 100% cash. PotionLab lead: 100% in Drops (1 Drop = €1), to invest in marketing in your country.
1,000 L in 25 cl slim cans
In the following years, every reorder and every month of subscription keeps paying you.
Your costs: the entry fee (€1,000 / €2,500 / €5,000) and the monthly Broo subscription (€250 / €1,000 / €1,500). Actual PotionLab client prices; Broo subscription prices to be confirmed.
One number to track: your % of the month.
Your monthly target
Your territory's revenue against your tier's target: €10k, €25k or €50k a month, i.e. about 2, 6 or 12 batches of 1,000 L in 25 cl. Broo shows it live.
Move up a tier, your rates go up
Production from 5 to 10%, services from 20 to 30%, platform from 30 to 40%. And in Elite, the marketing budget and trade shows.
The quarter decides
Your 3-month average sets your benefits: exclusivity, leads, trade shows, tier. It's all in the table.
| Your % of target, quarterly average | Under 50% | 50 to 79% | 80 to 99% | 100% and above |
|---|---|---|---|---|
| Country exclusivity | Not granted, or withdrawn the next quarter | Earned or kept (Growth and Elite) | ||
| PotionLab leads | Reduced | As available | Normal allocation | Priority |
| Trade shows and boosted marketing | — | — | Elite | Elite · Growth: Elite upgrade offered |
| Tier and commission rate | Possible step down | Maintained | Maintained | Tier upgrade offered, higher rates |
Monthly production revenue target: Starter €10k, Growth €25k, Elite €50k. Bonus from 80%: dinner and team building with the PotionLab team.
You are never alone. You join a network.
Broo, Academy and support
Your pipeline, orders and commissions live. A PotionLab team on hand for every deal.
Steering board with the founder
Contract review, results, monthly targets and action plan. One-to-one with PotionLab's founder.
Franchisee strategy meeting
Franchisees from every country around the table: field feedback, best practices, new products, joint campaigns.
Team building and franchisee dinners
The quarterly dinner and team-building days with the PotionLab team.
Supported, tracked, challenged. A real team, in every country.
Your country. Your clients. Your income.
Benchmark: €25k a month in year 1, €50k in year 2. Total = production, services (12% of revenue) and platform (5% of revenue) commissions − Broo subscription. Same rate for every lead: cash on your clients, Drops on PotionLab leads. Assumption: 60% of revenue from new clients (typical batch: 1,000 L in 25 cl, €4,200), 40% from reorders by existing clients. Indicative, no income guarantee.
Let's build PotionLab in your country.
The contract basics. Simple and clear.
Company and local representation
A company (Ltd, SRL, SARL…) and an excise number in your country. The franchisee is PotionLab's local representative, excise included.
Offer exclusivity
The franchisee represents only the PotionLab offer: no other services, no other brands. In return, they help shape the offer and adapt it to their market.
Territory
A country or region. 6 months' exclusivity included in Elite to get started. After that, in Growth and Elite alike, it is earned and kept at 100% of target over the quarter. Otherwise the territory reopens — you keep your clients and your commissions.
Clients and prices
The client signs with, is invoiced by and pays PotionLab, at PotionLab's price list. PotionLab produces, delivers and guarantees.
Leads
Each franchisee has a personal UTM link (UTM source in their name), tracked in Broo. Those leads are paid in cash; all others, including trade shows funded by PotionLab, are paid in Drops, at the same rate. International and key accounts: Holding.
Pay
Monthly commissions on collected revenue: percentages on production, services and platform. Same rate for every lead: in cash on your leads (UTM link), in Drops (1 Drop = €1) on PotionLab leads, to use on PotionLab marketing in your country. No flat fees.
Commitment
One-year minimum contract, non-cancellable: the time to launch your country. Entry pack by tier (€1,000 to €5,000), then the monthly Broo subscription. Commissions stay active as long as it is paid.
Brand and tools
Use of the PotionLab brand, Broo and the sales kit per the brand guidelines. Recipes, client data and prices are confidential.
Indicative terms. Notice periods and detailed conditions: the PotionLab franchise agreement prevails.
One country, one franchisee. Yours may still be open.
A conversation
30 minutes with David Iachetta, founder: your market, your network, your tier.
The contract
The PotionLab franchise agreement. Your company and your excise number are all it takes.
The entry pack
From €1,000, one-off: Broo account, territory, profile on the potionlab.ai map, sales kit, Academy.
The launch
Launch session and 90-day plan. The first leads land in your Broo.
Your country won't wait. The first to commit represents it.
Offer exclusivity, protected territory, recurring income on every reorder.
David Iachetta
Founder · PotionLab
david@potionlab.ai · +352 661 840 378
potionlab.ai